Q1 2026 AI Intelligence Report
The traditional consumer journey path: Search → Compare → Evaluate → Decide - is shifting to a more fluid, AI-shaped, and more personalized experience. The question for marketers is... Read more
Consumer AI Chatbots Keep Climbing in March — and Claude Is the Story to...
Upfronts 2026 and the Architecture for Modern Measurement
From Connected to Intelligent: What CES 2026 Revealed...
How Local Sports Fuel the Heartbeat of Fandom
We’re Ready for What’s Next: Why It’s Time to...
#RIPGRPs: Evolving the Metrics That Move Us Forward
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer...
Currency for How Media Actually Works Today
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit a Multi-Currency World
If you work in media, you already know: this industry never sleeps. It’s fast-moving, complex, and in a constant state of reinvention. But even by our standards, what’s happening right now is BIG.
ID-Free Impressions are the New Normal
Consumers set up a blockbuster holiday season at the Box Office
Comscore TV Personification
This White Paper focuses on the process of personifying shared-screen viewing when measured at the household level. This methodology has been patented by Comscore as US Pat. No. 12,114,029.
Unpacking the Role of AI in Media Measurement
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
2024 Presidential Debate: Cross-Screen Performance
Will Gen Z Turn Out to Vote in 2024?
