Run your case studies like a process, not a favor.
Send a link and TrueCase runs the rest — guided interview, automatic reminders, one-click customer approval, published page. No chasing, no drafts stuck in someone's inbox.
Sound familiar?
Stalled on simple edits or legal approval — for the third week.
I chase customers for quotes more than I write.
We have 40 happy customers and 2 case studies.
The case-study process is broken at the same two steps: the chase and the sign-off. TrueCase automates both.
How it works
From happy customer to published story in four steps.
Send a link.
Create an interview in two minutes — name the customer, pick the outcome to cover. No scheduling.
They share their story.
A short guided interview, in their own words — about 10 minutes. No login required.
They approve it.
Your customer reviews the final draft and approves it — or requests changes. Every version tracked, nothing lost in email.
It's published.
A hosted, customer-verified page — plus a one-pager PDF and copy-paste text for anywhere else.
The part everyone else skips
A case study isn't done when it's written. It's done when it's approved.
AI can draft a case study in a minute — and it still dies in legal review. TrueCase manages the part that actually stalls: a one-click approval page for your customer, tracked changes when they want edits, and automatic polite reminders so you stop chasing. The story ships.
Your customer reviews and signs off in their browser. No account needed.
Polite, spaced nudges that stop the moment they respond.
The export kit
One interview. Four sales-ready assets.
“The support backlog basically evaporated.”
The honest comparison
Four ways to get a case study.
| Do it yourself | Agency | AI draft generators | TrueCase | |
|---|---|---|---|---|
| Customer interview | ✓ | ✓ | ✗ | ✓ |
| Real quotes & metrics | ✓ | ✓ | varies | ✓ |
| Customer approval workflow | email chaos | ✓ | ✗ | ✓ built in |
| Hosted verified page | ✗ | ✗ | ✗ | ✓ |
| Turnaround | weeks | weeks | minutes — but unapproved | days, approved |
| Cost per story | your evenings | $1,500+ | $0 — you finish it yourself | $19–39 per story |
Frequently Asked Questions
Why do case studies matter — are they worth it?
They’re the highest-converting proof in B2B. A prospect on the fence trusts another customer’s story more than anything you say about yourself — which is why companies pay agencies $1,000+ for a single one. The question was never whether they work. It’s that they’re slow and painful to produce. TrueCase fixes the production, not the value.
Do I need case studies if I already have testimonials?
They do different jobs. A testimonial is a quick quote. A case study is the full story with evidence — the asset your sales team sends when a prospect is close but not yet convinced. Most B2B companies need both; case studies are the deal-closing end.
Will my customers actually do this?
More than you’d expect. The ask is small — a short guided interview, about 10 minutes, on their own time, no account to create. It comes from you, not from us, so it reads as a personal request. And the invite says up front that nothing publishes without their approval, which removes the usual hesitation. Reminders go out automatically, so you’re not the one nagging.
What if my customer never responds?
Reminders go out automatically, so you don’t have to chase. If they still don’t finish, you can point that story at a different customer or get a refund — you never lose a credit because someone went quiet.
What if my customer’s company won’t approve it?
This is normal — most case studies stall right here. Because your customer reviews and approves the full story before anything goes live, their company sees the final version, not a surprise. If they need changes, they request them and you revise — nothing publishes until it’s approved.
Who writes the story?
TrueCase drafts it from your customer’s own interview answers — real quotes, real numbers, structured into a proper case study. You edit and polish; your customer approves the final version. AI writes the first draft; you and your customer own what ships.
Is there a subscription?
No. You pay per case study — one at a time or in packs — and credits never expire. Make three this quarter and none the next; you only pay for what you use.
Can I host pages on my own domain?
Every story publishes as a hosted, customer-verified page on a TrueCase address. Custom domains are an upcoming feature.
Is this an agency replacement?
For most case studies, yes — an approved, published story in days, for a fraction of the cost. Keep your agency for the flagship video production; use TrueCase for the steady stream of written stories you never get around to.
