New Waves
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Talking ad control and listener trust at The Podcast Show London
How are podcast publishers deciding which ads make the cut — and which ones go too far? SoundStack CMO Scott Klass dug into the balancing act between monetization and listener trust with leaders from Acast, Audioboom, and DAX at The Podcast Show London 2026.
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Talking funding for public media at Podcast Movement / SXSW
How are stations thinking about venturing into "regular ads" and managing listener expectations? SoundStack CMO Scott Klass talks to Axios' Kerry Flynn, Katz Digital's Scott Porretti, and most importantly Debbie Hiott, who's charged with making these decisions for Austin's KUT.
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SoundStack at Advertising Week: Voices Shaping the Future of Audio
SoundStack leaders Scott Klass and Stacy Newhuis share how audio marketing and programmatic innovation are redefining brand connection at Advertising Week 2025.
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Better podcast delivery through HLS – key questions answered!
Explore how HTTP Live Streaming (HLS) is transforming podcast delivery. This expert Q&A answers key questions on adaptive bitrate streaming, cost, bandwidth, video delivery, and measurement to help you create a better listener experience.
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Collaboration is key to healthy public radio - Part 3
Given the commonalities of the industry, there's no reason to go it alone…there's no easy answer to engagement and turning a listener into a member, but through collaboration and the sharing of ideas and efforts, successful or not, it’s a step in the right direction.
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Collaboration is key to healthy public radio - Part 2
I think there’s a whole generation of people who don’t understand what public radio is, how it’s funded, or that it’s even nonprofit. There could be a collective effort around educating younger audiences around why we exist in the first place and why it’s worth supporting.
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Collaboration is key to healthy public radio - Part 1
That same independence that gives local public radio its magic also presents challenges -- more competition for the world’s attention than ever (from the biggest digital audio services, streaming TV… not to mention big commercial radio), less institutional support for small stations, and more.
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Stand up for your partners in 2025
Why do independent tech platforms really matter? The above quote from Mediaocean CEO Bill Wise (made in reference to their acquisition of Innovid a few weeks ago) focuses on a core part of it – the commitment to keeping media and technology separate. It’s about fairness – removing any biases to ad transactions so every buyer and seller has an equal shot at success (and it is, of course, just as core to audio as it is to video).
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It isn’t just for podcasts anymore
The ability to listen whenever you want is the central tenet of “non-linear” audio ... As we’re in the business of offering audio publishers as many technology options as possible to help them grow, it made sense for us to develop more on-demand functionality for streaming too
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A Podcast Host and a Sales Manager Walk into a Bar…
“Back in the day, there used to be a much bigger separation between sales and show creation,” Ira continued. Those kinds of disconnects, among other things, made it harder for hosts to know that their vision was being delivered effectively. “If I had my way, I would’ve been on way more sales calls,” he exclaimed.
