Resources for presenting the Expo brand consistently and professionally. Expo's brand maintains its spirit of utility by staying simple and easy to integrate.
Expo aims to be the leading toolkit for building apps.
The app landscape is growing more opinionated — Apple’s Liquid Glass and Google’s Material 3 celebrate expressive design. Expo takes a different approach: a neutral, reliable foundation that empowers developers to bring their ideas to life and enterprises to scale with confidence.
Our visual language favors simplicity, spaciousness, and consistency. Both product and marketing should feel universally approachable and technically excellent.
The Expo logo and wordmark are registered trademarks of 650 Industries, Inc. These marks represent our brand identity and are protected intellectual property. They include the Expo name and logo, and any word, phrase, image, or other designation that identifies any Expo products. Do not modify the trademarks or use them in an altered way, including suggesting sponsorship or endorsement by Expo, or in a way that confuses Expo with another brand. In other words, the Expo name and logos represent only Expo and should not be used to represent you or your projects, products, or company.
